Most consulting firms need fewer pages than they expect, but each page must answer a distinct buyer question and lead naturally to the next decision.
The core page structure
1. Homepage
Clarify who the firm helps, the high-value problems it addresses, the business outcomes it supports, and the strongest next step. Avoid leading with a long corporate history.
2. Services overview
Help buyers identify the right area of support. Show how services relate without forcing visitors to decode internal terminology.
3. Individual service pages
Explain the situation, risks, approach, deliverables, relevant proof, likely fit, and next step for each meaningful offer.
4. Industries or client types
Use this page only when the firm’s expertise genuinely changes by sector or audience. Thin industry pages created only for keywords weaken trust.
5. About or point of view
Explain why the firm exists, how it thinks, what makes its approach useful, and what buyers can expect from the working relationship.
6. Team and consultant profiles
Connect qualifications and experience to the problems each person helps solve. Buyers want confidence in the people doing the work.
7. Work, case studies, or evidence
Show the starting situation, constraints, work performed, and substantiated outcome. Respect confidentiality and never invent results.
8. Contact or project enquiry
Ask only for information needed to qualify and route the conversation. Set expectations for response and what happens next.
Useful optional pages
- Insights or resources, when the firm can publish genuinely useful expertise consistently.
- Process, when buyers need to understand how an engagement moves from diagnosis to delivery.
- Speaking, workshops, or training, when these are real services with a distinct buying path.
- Frequently asked questions, when repeated pre-sale questions create avoidable friction.
- Locations, when offices or local-market relevance affect the decision.
- Careers, when recruitment is a meaningful audience rather than a footer obligation.
Pages that often exist without doing useful work
- A generic “Solutions” page that repeats the homepage without clarifying an offer.
- Separate two-paragraph industry pages containing no specific expertise or proof.
- A news page filled with internal announcements that do not help buyers make decisions.
- A testimonial page disconnected from the services and situations each quote supports.
- A contact page that requests excessive information before the firm has earned trust.
Start with questions, not page names
Bazalel works across consulting and professional-service industries, organizing the website around the decision the buyer needs to make.
- 01
What changed in the buyer’s business before they started looking for help?
- 02
How do they describe the problem in their own language?
- 03
What makes them doubt a consulting firm?
- 04
What expertise or evidence reduces that doubt?
- 05
Who participates in the buying decision?
- 06
What is the most useful next step for a qualified buyer?
From reading to action
See how Bazalel approaches expert-led businesses
Different industries need different evidence, but clarity and trust remain the central job.Official references and further reading
Platform features and prices can change. Confirm current details with the provider before making a purchase or migration decision.